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Managing and Measuring the Customer Experience with Mystery Shopping

Rich BradleyMystery shopping can help companies avoid conflict – and negative customer experiences –  before it becomes an issue. If you’ve ever found yourself wondering if mystery shopping is too good to be true, join us in a discussion with Rich Bradley, MSPA-NA Board President to learn the facts. Rich Bradley will explain what mystery shopping is, what it is not, how to avoid scams, and how a business can benefit from measuring their customer experience.

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