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NCPC and Cyberbullying Prevention: What’s New and What to Do

Posted on Nov 07 2013 under Previous Programs, Youth Violence

McGruff and MichelleHome of McGrZenaZumeta2-200x300uff the Crime Dog®, the National Crime Prevention Council’s mission is to be the nation’s leader in helping people keep themselves, their families, and their communities safe from crime. To achieve this, NCPC produces tools that communities can use to learn crime prevention strategies, engage community members, and coordinate with local agencies. One of NCPC’s primary initiatives centers on preventing cyberbullying – what parents, educators and kids can do to combat the prevalence of bullying online and resolve interpersonal conflicts in a peaceful and respectful manner.  Michelle Boykins from NCPC will speak about cyberbullying as part of the series on youth violence in support of the National Campaign to Prevent Youth Violence.


Michelle Boykins, Director of Communications at the National Crime Prevention Council, directs all operational aspects for promotions, media relations, and public service advertising symbolized by McGruff the Crime Dog®, his nephew Scruff®, and the “Take A Bite Out Of Crime®” slogan.  The million-dollar public service campaign provides a tremendous return on investment by receiving an average of $60 million in donated media support.  Through media relations and promotional activities Ms. Boykins conducts outreach securing media to cover NCPC’s important crime prevention messages,  provides assistance to state agencies that want to promote the McGruff PSAs locally, and works with the media to encourage support for the campaigns.  Before joining NCPC, Ms. Boykins had extensive experience in media relations at a top ten public relations firm and an association. She has a B.A. in Communications Studies from Virginia Polytechnic Institute and State University.

Zena Zumeta, internationally known as both a mediator and trainer of mediators.  She is president of the  Mediation Training & Consultation Institute, Zena Zumeta Mediation Services, and The Collaborative Workplace in Ann Arbor, Michigan.  Zena is a lawyer and a former president of the Academy of Family Mediators.  She is the recipient of the the Michigan Lifetime Achievement in Mediation Award; the National Education Association/Saturn Corporation Award for Union-Management Collaboration; the John Haynes Distinguished Mediator Award; and the Kumba Award from the National Conference on Minorities in ADR.

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