The program focuses on Zingerman’s Community of Businesses and its philosophies and Customer Complaint Process. The businesses include the original business, Zingerman’s Delicatessen, plus Zingerman’s Bakehouse, Creamery, Catering, Mail Order, ZingTrain, Coffee Company, Roadhouse Restaurant, Candy Manufactory and the newest business—Events at Cornman Farms. Zingerman’s produces and sells all sorts of full flavored, traditional foods in its home of Ann Arbor, Michigan to the tune of $50,000,000 a year in annual sales. Effectively managing conflict has allowed Zingerman’s to grow from 2 employees to 700 over 33 years. Like Apple Computers, Zingerman’s delights its customers with its food and its customer relations. It has also been lauded by President Obama and others for its employee support, including its fair base salary, hours and benefits. Zingerman’s philosophy of Servant Leadership, Energy Management, Going Direct and Handling Customer Complaints is at the core of its popularity and success.
Mystery shopping can help companies avoid conflict – and negative customer experiences – before it becomes an issue. If you’ve ever found yourself wondering if mystery shopping is too good to be true, join us in a discussion with Rich Bradley, MSPA-NA Board President to learn the facts. Rich Bradley will explain what mystery shopping is, what it is not, how to avoid scams, and how a business can benefit from measuring their customer experience.
Disputes have existed as long as there have been people. Ways to resolve disputes have also existed just as long. But now, technology has made some of the oldest ways to resolve disputes new again and better than ever! Now you can settle differences with other people or businesses without ever leaving your home, office or business.
Customers and traders have much more balanced relationship now than in the past, due to the role of social media and customer reviews. The key role of online social media forces traders to actively engage in partner dialogue with their customers. Customers will have more significant role also in resolving customer complains. How? Listen to our broadcast.